Forbes Logo Download (EPS, SVG, PNG)

Download the Forbes logo in EPS, PNG, and SVG formats for free — each file available as a separate download. This is the bold serif wordmark used across Forbes’ print covers, website, and branding since the late 1970s.

Forbes has redesigned its logo more often than most publications, cycling through swash-heavy Beaux-Arts lettering, a Futura-based sans-serif, a stenciled wartime look, and even a cursive script since the magazine launched in 1917. The wordmark settled into something close to its current form in 1978, when the magazine adopted a bold, traditional serif reminiscent of Times New Roman, giving it a more serious, authoritative tone after a decade of sans-serif experiments. A 1999 refinement opened up the letter spacing and sharpened the lettering, producing the version still in use today, closely resembling the Publico Headline Bold typeface with a distinctively modified lowercase “r.”

The wordmark typically appears in solid black or white, often set against Forbes’ signature blue, a color chosen to signal trust and stability in contrast to the reds and yellows used by many competing business publications.

Each format (EPS, SVG) can be downloaded individually depending on your design software, and the transparent PNG is ready for quick use in documents, presentations, and mockups.

Forbes is a trademark of Forbes Media LLC. This file is provided for editorial, fan, and design-reference use.