Every Major Rebrand of 2026 (So Far)

2026 has already delivered one of the busiest years for brand redesigns in recent memory — from tech giants quietly overhauling their icon sets to sports franchises tearing up decades-old identities. Below is a running list of every major rebrand of 2026, updated as new logos drop. Each entry links to a free vector download of the new logo where available.

Xbox — “We Are Xbox” (April 2026)

Microsoft officially retired the “Microsoft Gaming” brand on April 23, 2026, returning to Xbox as its central gaming identity. The new logo swaps the flat black-and-white sphere used since 2019 for a glossy, glassmorphic green version that revives the console’s original 2001-era color. The rebrand arrived alongside Game Pass price cuts and the first details on Project Helix, Xbox’s next-generation hardware.

Google Workspace Icons (2026)

Google quietly rolled out a refreshed icon set across Gmail, Drive, Calendar, and Meet in 2026. The new icons trade flat, segmented color blocks for soft glowing gradients, giving the suite a more three-dimensional, “glassmorphic” look. Drive notably dropped red from its color scheme entirely, while Calendar moved to an all-blue, skeuomorphic “flip calendar” design.

Tennessee Titans (March 2026)

The Titans unveiled a full uniform and logo overhaul on March 12, 2026, their first major identity change since becoming the Titans in 1999. The redesign drops the flame motifs from the primary mark, narrows the color palette, and leans into the franchise’s Houston Oilers roots with a revived “Titans Blue.” The new branding will also carry through to the team’s upcoming Nissan Stadium, expected to open in 2027.

FIFA World Cup 26 (Ongoing rollout)

FIFA’s identity for the 2026 World Cup — hosted across Canada, Mexico, and the United States — dropped “World Cup” from the primary wordmark for the first time in three decades, leading instead with “FIFA” and “26.” It’s also the first World Cup emblem to feature a photorealistic rendering of the trophy itself. Host city and country logos have continued rolling out through 2026 as the tournament schedule was finalized. For design reference, the FIFA World Cup 26 logo is also available to download on Pixelbag.

Mercedes F1 (2026 season)

Mercedes introduced a new team logo ahead of the 2026 Formula 1 season, adjusting its typography and mark as the team enters a new competitive era. The change drew a mixed reaction from fans online, with reactions split between welcoming a fresh look and preferring the previous identity.

Canterbury Bulldogs (2026 NRL season)

The Bulldogs unveiled a new club logo for the 2026 rugby league season, one of the more polarizing redesigns of the year. Fans were vocal on social media about the rounder, softer style of the new mark compared to the club’s long-standing identity.

Sam’s Club (2026)

Sam’s Club refreshed its brand identity in 2026 as part of a broader push to court Gen Z and Millennial shoppers, a demographic the retailer says has driven a large share of its recent membership growth.

GF Smith (2026)

Paper manufacturer GF Smith, a brand well known within the design industry itself, underwent a bold rebrand by studio Templo in 2026. The redesign was noted for taking creative risks rather than playing it safe, a departure from what critics have called the “blandification” trend affecting many 2025–2026 rebrands.

KFC (June 2026)

KFC refreshed its global identity in 2026 with JKR, building the new system around the brand’s most recognizable asset: the bucket. The update keeps Colonel Sanders, the red-and-white palette and the familiar KFC world, but makes the identity more flexible across packaging, restaurants, digital platforms and social content. For design reference, the KFC 2026 wordmark is also available to download on Pixelbag.

Tinder (July 2026)

Tinder introduced its first major rebrand in nearly a decade in July 2026, working with global design agency Porto Rocha. The update retains the instantly recognizable flame but redraws it with a sharper, more streamlined silhouette. The previous lowercase wordmark has also been replaced by a bolder all-caps TINDER logo, giving the brand a more confident and assertive presence.

The redesign extends far beyond the logo. Tinder’s familiar red, orange and pink spectrum is now balanced with blue and green, while a new serif headline typeface adds an editorial quality to the identity. Point-and-shoot photography, oil paintings, anime screenshots and internet memes create a deliberately less polished visual world that feels closer to real dating culture than a conventional technology brand.

At the centre of the new voice is “T,” a fictional dating columnist inspired by the wit, honesty and empathy of classic advice columns. Together, the visual and verbal changes reposition Tinder as a brand with a clearer point of view, designed to reconnect with a generation increasingly sceptical of dating apps. Download new logo on Pixelbag.

More rebrands coming

This list will be updated throughout 2026 as new logos and brand identities are unveiled. Check back for the latest additions, or browse our full logo library for free vector downloads of every redesign covered here.